Fable

Fable was a voice-first web app, 2025 to 2026. A storyteller talked with Echo, an AI interviewer, and each conversation was saved as a story. Fable's logo, brand elements and key screen designs came from a design studio Camber commissioned in 2025. Camber built Fable with an AI app builder in July and August 2025, and on 17 December 2025, in one day, moved its build and deployment off the AI builder's platform to Vercel.

Echo asked one question at a time, remembered what a storyteller had told it, and built on it in later conversations. The phone kept no recording. Each conversation's audio came back from the voice service after the call ended and was saved with the story, along with a turn-by-turn transcript and a title and summary written by AI.

When a story played, the transcript followed the audio line by line, and tapping a line took the audio there. A story appeared on the storyteller's profile and in the feed of the people who followed them, who could react with an emoji and share a link.